Ramblings of a Marketing Team

Creating Excellence talks small business in Globe and Mail
KNOW WHEN IT’S TIME TO LET THINGS GO. Last month, Globe and Mail columnist Mia Pearson wrote an outstanding piece on the importance of knowing when it’s time to let

Social media & marketing strategy: 5 things to consider for the new kid on the block
Social Media is at an interesting junction right now. People that are in it have jumped in with both feet and fully immerse themselves in

Bar code marketing for small business
There is nothing more exciting than the feeling of possibility. I seem to be feeling that a lot lately, and when I started to analyze

7 tips for charity & community marketing
Today, we finalized all the details for my client, Photos By Kathryn who is graciously donating a packaging to the Unite with Art, an exciting event that supports

Brand aid: brand building opportunities
Something you should know about me, as a general rule of thumb, don’t make fun of my family. I can make fun of my family,

Creating Excellence dives into social media
Social Media has been part of my Marketing Plans for clients for a while. But, I don’t like feeling like “dabbling” in something gives me