Ramblings of a Marketing Team

Instagram in Style
Choosing the aesthetics of your Instagram grid is an important marketing decision that should be evaluated as part of your core branding. What exactly are

All Star Award for Email Marketing
We were very pleased to be awarded an All Star Award from Constant Contact for our Email Marketing for one of our clients. This award

Facebook interest lists
I have been asked numerous times by fans of Facebook Pages about how to ensure that the feed of the page that they like shows

The basics: Facebook timeline for brands
It has been just less then two weeks since Facebook Timeline rolled out to the general public, but as marketers we have been working with Timeline since

Running online facebook & twitter contests
We launched an online contest today for one of my clients and although the work is far from over it had me thinking of all

Maximize your marketing by segmenting clients
In meetings with small business I ask the owners how they currently segment their client base. I am often told they that they know who

Creating Excellence talks small business in Globe and Mail
KNOW WHEN IT’S TIME TO LET THINGS GO. Last month, Globe and Mail columnist Mia Pearson wrote an outstanding piece on the importance of knowing when it’s time to let

Social media & marketing strategy: 5 things to consider for the new kid on the block
Social Media is at an interesting junction right now. People that are in it have jumped in with both feet and fully immerse themselves in

Bar code marketing for small business
There is nothing more exciting than the feeling of possibility. I seem to be feeling that a lot lately, and when I started to analyze