Marketing Hub: Strategies, Tips & Trends
Welcome to ‘Marketing Hub: Strategies, Tips & Trends Unveiled’ – your go-to source for everything fresh, fun, and fantastic in the world of marketing! We’re thrilled to have you here. Whether you’re jazzing up a bustling shopping centre, supercharging a franchise, or just looking to sprinkle some marketing magic on your business, we’ve got you covered. If you have a topic or tutorial you would like us to cover, drop us a note and let us know.
Part 2: From Awareness to Action on Auditing CASL Compliance
Part 2: From Awareness to Action – How to Audit for CASL Compliance in 2025 In Part 1, we made the case that email marketing today
Reinventing Loyalty: A Fresh Take
A case study in smart, strategic retail marketing. Discover how a 50th anniversary campaign at a shopping centre evolved into a next-generation shopping mall loyalty program. The program blends digital engagement, tenant support, and hyper-local storytelling — redefining what a shopping centre marketing strategy can look like today.
Part 1: It’s Not the Size of Your List: Why Email Engagement (Not Just Volume) Matters
When it comes to email marketing, we need to shift the conversation. Instead of focusing on quantity, we need to focus on quality.
Layered Marketing for Shopping Centre Program
Layered Marketing Programs for Shopping Centres: A Holiday Campaign Case Study at Hillside Centre
What is a digital audit?
What is a digital audit? PPC, SEO, SEM, CPL, CPA…the list goes on and on. Digital marketers love their acronyms and when you combine these
Why we won’t win the ‘Top 10 Canada Digital Marketing Agency’ award.
Creating Excellence is shortlisted for the ‘Top 10 Canada Digital Marketing Agencies’ Exciting news! We were recently shortlisted in the “Top 10 Canada Digital Marketing
Instagram in Style
Choosing the aesthetics of your Instagram grid is an important marketing decision that should be evaluated as part of your core branding. What exactly are
All Star Award for Email Marketing
We were very pleased to be awarded an All Star Award from Constant Contact for our Email Marketing for one of our clients. This award
Facebook interest lists
I have been asked numerous times by fans of Facebook Pages about how to ensure that the feed of the page that they like shows