During the pandemic, restrictions were impacting walk-in traffic to the shopping centre. They were looking for a way to generate higher website traffic and reinforce branding. The Spin to Win contest allowed shoppers to play daily, therefore encouraging repeat daily traffic to the website. The gamification of the contest generated excitement over multiple winners over the contest period. Using the centre’s icons as the winning image helped to reinforce branding. The other images were simplistic icons of items that represented summer and could be purchased in-centre.
Creative: Mingle Marketing
Strategy: Creating Excellence + Mingle Marketing
Contest: Creating Excellence