Facebook Business Manager

Disclaimer: Please note that Facebook is continually updating their interface and layouts. This is provided as a general guideline for set-up of a Business Manager account. While we do our best to update these on a regular basis, your visuals may not be identical to what is shown below. If you have concerns, please contact Creating Excellence.

Note: If you have lost access to your business manager facebook account or have someone that was the sole admin of your page and they have left your organization, contact us as we have experience in Admin Dispute claims with Meta. 

Why use Business Manager?
•When you have a central hub like BM, your biz maintains control of your Facebook assets and securely manages other people’s access to the right people and credit lines.

•Facebook created the tool as a way to help advertisers integrate their marketing efforts across their biz and with partners. The platform can be used to track ads, manage assets (such as pages) and collaborate with agencies or partners to manage their business.

•Business Manager is separate from your personal Facebook account. Facebook will ensure that you have a personal Facebook account to confirm your identity, but your email address associated with your Business Manager can/should be the email you use for work purposes as emails and notifications will be delivered there.

SIMPLY PUT: Better, tighter control of all assets and people

First Time Set-Up

1. Visit

2. Click on blue “Create Account” button in upper right hand corner of window. 

3. Enter a name for your business, select the PRIMARY PAGE (meaning the page your Business Manager is meant to represent) and enter your name and email address (can be work or personal, if your work is connected to your Facebook account, if not use personal for now). 

4. If you don’t have a Page for your business, create one! 

5. Congratulations! You’ve officially signed up for Business  Manager. Once we get everything connected, bookmark to visit your page and check on your account. 

6. Once you’ve signed up, add your page, ad account and people. 


To add a Page to your Business Manager:

  1. Go to Business Settings.
  2. Below Accounts, click Pages.
  3. Click + Add.
  4. Select Add a Page.
  5. Enter the Facebook Page name or URL.


If you have an existing Ad Account, please advise and we can discuss options for moving it into Business Manager. 

If you don’t yet have an Ad Account, don’t worry about setting up at this point in time. 


7. Your Primary Page should now be connected, which is the Facebook Page of your Business. Look in the far left column, and click on People or Partners.

Which should you choose?

If you would like Creating Excellence to help set-up and manger your Business Manager settings and set-up, we will add as People. This is recommended if you don’t have a full time Social Media Manager and Creating Excellence will be doing this on your behalf. 

Add People

8. Under Users, click on People and click the blue + Add button.

9.  Enter the name and toggle Admin Access to ON click Advanced Settings toggle Finance Analyst to ON and Finance Editor to ON.

Add Partners

If Creating Excellence will only be managing your Pages and you have a Community Manager in house that will be handling your Business Manager account, you can simply just add Creating Excellence as a Parnter.

10. Click the blue button in the second column that says +Add

11. When the Add a New Partner account pops up, enter the Partner Business ID Show Below and hit next.

12. Scroll to the bottom of the pop-up window and toggle the Manage Page to ON and Save Changes.








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