Social Media has been part of my Marketing Plans for clients for a while. But, I don’t like feeling like “dabbling” in something gives me the right to consult my clients on how it can play into their business. In late 2009, I decided that I would pursue further education in this area and enrolled in the University of British Columbia’s Award of Achievement in Social Media. I firmly believe that Social Media is here to stay. What it will look like 2 months or two years from now, I am unsure. The one thing I can be firm on is that is has changed the way we communicate. We are an instant gratification society and social media is only fueling this further. We can ignore or worse yet, fear the unknown world of Social Media or we can decide to educate and embrace this new channel. For clients of Creating Excellence, social media has now officially been added as one of our core offerings so that we can continue to provide you with the highest level of knowledge and expertise in all our core offerings.

If you have a minute watch this fantastic video on the social media revolution.