A case study in smart, strategic retail marketing. Discover how a 50th anniversary campaign at a shopping centre evolved into a next-generation shopping mall loyalty program. The program blends digital engagement, tenant support, and hyper-local storytelling — redefining what a shopping centre marketing strategy can look like today.
What is a digital audit? PPC, SEO, SEM, CPL, CPA...the list goes on and on. Digital marketers love their acronyms and when you combine these with the endless amount of…
https://youtu.be/qvIxRBwr9vk Each week shoppers were given a new puzzle to solve. If they solved the puzzle in under 1 minute they were provided a form to enter to win a…
https://youtu.be/Irr6dfD3kcM During the pandemic, restrictions were impacting walk-in traffic to the shopping centre. They were looking for a way to generate higher website traffic and reinforce branding. The Spin to…
Choosing the aesthetics of your Instagram grid is an important marketing decision that should be evaluated as part of your core branding. What exactly are your trying to convey to…
An Instagram account that was looking to clean up it's image and was looking for complimenting layout for their Instagram grid with a diversity in posts. Creative: Crystal Munro
Using Facebook & Instagram carousel ads we created a showcase of a variety of products and complimented the clean images with a testimonial as a headline. Each carousel card in…
Calgary client was looking for social media exposure for a community event that they put on. The hashtag #NorthHillGivesBack out performed the city hashtags during the contest period. Social Media:…
A shopping centre located in North Vancouver took severe weather that had escalated into a city crisis and turned it into a community building PR opportunity. The invited the local…
CTV requested Creating Excellence owner, Crystal Munro to participate via Skype and provide her expert opinion on a social media-related police incident that had happened in the city.
