Part 2: From Awareness to Action on Auditing CASL Compliance
Part 2: From Awareness to Action - How to Audit for CASL Compliance in 2025 In Part 1, we made the case that email marketing today is about quality, not quantity.…
From how-to-tutorials to resource tips and tricks, Creating Excellence shows you the best strategy insights and resources.
Reinventing Loyalty: A Fresh Take
A case study in smart, strategic retail marketing. Discover how a 50th anniversary campaign at a shopping centre evolved into a next-generation shopping mall loyalty program. The program blends digital engagement, tenant support, and hyper-local storytelling — redefining what a shopping centre marketing strategy can look like today.
Part 1: It’s Not the Size of Your List: Why Email Engagement (Not Just Volume) Matters
When it comes to email marketing, we need to shift the conversation. Instead of focusing on quantity, we need to focus on quality.
Layered Marketing for Shopping Centre Program
Layered Marketing Programs for Shopping Centres: A Holiday Campaign Case Study at Hillside Centre
Contest Development
Tailored Strategies for Maximum Engagement Understanding that each brand has unique goals, we don't just offer contests; we offer customized solutions. Our approach involves: 1. Strategic Alignment: We ensure that the contest we recommend is perfectly aligned with your campaign objectives. 2. Customer Engagement: Focusing on contests to build your email subscribers and foster ongoing customer engagement. 3. Reward Your Customers: Contests can be a great incentive to reward your most loyal customer base. 4. Out-of-the-Box Concepts: Our team loves to think creatively, developing custom contests with innovative, never-before-seen concepts. Ready to Start? Let's Discuss Your Goals! Not sure where to begin? Contact us today, and let's explore how we can transform your ideas into a successful contest that resonates with your audience. With Creating Excellence, your next marketing campaign will not just reach, but exceed its potential.
What is a digital audit?
What is a digital audit? PPC, SEO, SEM, CPL, CPA...the list goes on and on. Digital marketers love their acronyms and when you combine these with the endless amount of…
Instagram in Style
Choosing the aesthetics of your Instagram grid is an important marketing decision that should be evaluated as part of your core branding. What exactly are your trying to convey to…
Maximize your marketing by segmenting clients
In meetings with small business I ask the owners how they currently segment their client base. I am often told they that they know who their best clients are, but…
Social media & marketing strategy: 5 things to consider for the new kid on the block
Social Media is at an interesting junction right now. People that are in it have jumped in with both feet and fully immerse themselves in it. They have arrived at…
7 tips for charity & community marketing
Today, we finalized all the details for my client, Photos By Kathryn who is graciously donating a packaging to the Unite with Art, an exciting event that supports the UNICEF’s Unite for Children,…
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