What is a digital audit?
What is a digital audit? PPC, SEO, SEM, CPL, CPA...the list goes on and on. Digital marketers love their acronyms and when you combine these with the endless amount of…
Why we won’t win the ‘Top 10 Canada Digital Marketing Agency’ award.
Creating Excellence is shortlisted for the 'Top 10 Canada Digital Marketing Agencies' Exciting news! We were recently shortlisted in the "Top 10 Canada Digital Marketing Agencies" by a reputable Marcom…
Solve the Puzzle and Win!
https://youtu.be/qvIxRBwr9vk Each week shoppers were given a new puzzle to solve. If they solved the puzzle in under 1 minute they were provided a form to enter to win a…
Instagram in Style
Choosing the aesthetics of your Instagram grid is an important marketing decision that should be evaluated as part of your core branding. What exactly are your trying to convey to…
All Star Award for Email Marketing
We were very pleased to be awarded an All Star Award from Constant Contact for our Email Marketing for one of our clients. This award was based on Open Rates…
Computer Network Connection Digital Technology
Facebook interest lists
I have been asked numerous times by fans of Facebook Pages about how to ensure that the feed of the page that they like shows up in their news feed.…
The basics: Facebook timeline for brands
It has been just less then two weeks since Facebook Timeline rolled out to the general public, but as marketers we have been working with Timeline since it was first unveiled on…
Running online facebook & twitter contests
We launched an online contest today for one of my clients and although the work is far from over it had me thinking of all the pre-work that goes into…
Maximize your marketing by segmenting clients
In meetings with small business I ask the owners how they currently segment their client base. I am often told they that they know who their best clients are, but…
Creating Excellence talks small business in Globe and Mail
KNOW WHEN IT'S TIME TO LET THINGS GO. Last month, Globe and Mail columnist Mia Pearson wrote an outstanding piece on the importance of knowing when it’s time to let things go as a small business.…
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