Part 2: From Awareness to Action on Auditing CASL Compliance
Part 2: From Awareness to Action - How to Audit for CASL Compliance in 2025 In Part 1, we made the case that email marketing today is about quality, not quantity.…
Reinventing Loyalty: A Fresh Take
A case study in smart, strategic retail marketing. Discover how a 50th anniversary campaign at a shopping centre evolved into a next-generation shopping mall loyalty program. The program blends digital engagement, tenant support, and hyper-local storytelling — redefining what a shopping centre marketing strategy can look like today.
Part 1: It’s Not the Size of Your List: Why Email Engagement (Not Just Volume) Matters
When it comes to email marketing, we need to shift the conversation. Instead of focusing on quantity, we need to focus on quality.
Layered Marketing for Shopping Centre Program
Layered Marketing Programs for Shopping Centres: A Holiday Campaign Case Study at Hillside Centre
What is a digital audit?
What is a digital audit? PPC, SEO, SEM, CPL, CPA...the list goes on and on. Digital marketers love their acronyms and when you combine these with the endless amount of…
Why we won’t win the ‘Top 10 Canada Digital Marketing Agency’ award.
Creating Excellence is shortlisted for the 'Top 10 Canada Digital Marketing Agencies' Exciting news! We were recently shortlisted in the "Top 10 Canada Digital Marketing Agencies" by a reputable Marcom…
Instagram in Style
Choosing the aesthetics of your Instagram grid is an important marketing decision that should be evaluated as part of your core branding. What exactly are your trying to convey to…
All Star Award for Email Marketing
We were very pleased to be awarded an All Star Award from Constant Contact for our Email Marketing for one of our clients. This award was based on Open Rates…
Computer Network Connection Digital Technology
Facebook interest lists
I have been asked numerous times by fans of Facebook Pages about how to ensure that the feed of the page that they like shows up in their news feed.…
The basics: Facebook timeline for brands
It has been just less then two weeks since Facebook Timeline rolled out to the general public, but as marketers we have been working with Timeline since it was first unveiled on…
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