Instagram in Style
Choosing the aesthetics of your Instagram grid is an important marketing decision that should be evaluated as part of your core branding. What exactly are your trying to convey to…
All Star Award for Email Marketing
We were very pleased to be awarded an All Star Award from Constant Contact for our Email Marketing for one of our clients. This award was based on Open Rates…
Computer Network Connection Digital Technology
Facebook interest lists
I have been asked numerous times by fans of Facebook Pages about how to ensure that the feed of the page that they like shows up in their news feed.…
The basics: Facebook timeline for brands
It has been just less then two weeks since Facebook Timeline rolled out to the general public, but as marketers we have been working with Timeline since it was first unveiled on…
Running online facebook & twitter contests
We launched an online contest today for one of my clients and although the work is far from over it had me thinking of all the pre-work that goes into…
Maximize your marketing by segmenting clients
In meetings with small business I ask the owners how they currently segment their client base. I am often told they that they know who their best clients are, but…
Creating Excellence talks small business in Globe and Mail
KNOW WHEN IT'S TIME TO LET THINGS GO. Last month, Globe and Mail columnist Mia Pearson wrote an outstanding piece on the importance of knowing when it’s time to let things go as a small business.…
Social media & marketing strategy: 5 things to consider for the new kid on the block
Social Media is at an interesting junction right now. People that are in it have jumped in with both feet and fully immerse themselves in it. They have arrived at…
Bar code marketing for small business
There is nothing more exciting than the feeling of possibility. I seem to be feeling that a lot lately, and when I started to analyze why, I realized that it…
7 tips for charity & community marketing
Today, we finalized all the details for my client, Photos By Kathryn who is graciously donating a packaging to the Unite with Art, an exciting event that supports the UNICEF’s Unite for Children,…
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