Part 2: From Awareness to Action on Auditing CASL Compliance
Part 2: From Awareness to Action - How to Audit for CASL Compliance in 2025 In Part 1, we made the case that email marketing today is about quality, not quantity.…
Reinventing Loyalty: A Fresh Take
A case study in smart, strategic retail marketing. Discover how a 50th anniversary campaign at a shopping centre evolved into a next-generation shopping mall loyalty program. The program blends digital engagement, tenant support, and hyper-local storytelling — redefining what a shopping centre marketing strategy can look like today.
Part 1: It’s Not the Size of Your List: Why Email Engagement (Not Just Volume) Matters
When it comes to email marketing, we need to shift the conversation. Instead of focusing on quantity, we need to focus on quality.
Layered Marketing for Shopping Centre Program
Layered Marketing Programs for Shopping Centres: A Holiday Campaign Case Study at Hillside Centre
Crystal Munro, Owner + Digital Strategist
Crystal Munro
Being able to use both my creative and analytic brain is what I love the most about the digital space. I am strong in my convictions that all marketing dollars…
Solve the Puzzle and Win!
https://youtu.be/qvIxRBwr9vk Each week shoppers were given a new puzzle to solve. If they solved the puzzle in under 1 minute they were provided a form to enter to win a…
Spin to Win!
https://youtu.be/Irr6dfD3kcM During the pandemic, restrictions were impacting walk-in traffic to the shopping centre. They were looking for a way to generate higher website traffic and reinforce branding. The Spin to…